|Image by Sibe Kokke|
Noun. Late 20th century.
[Blend of BLIP and ADVERT.]
A short, information-packed advertisement or other broadcast.
Also, a subliminal image projected very briefly during a music video.
In the real world, blipverts may or may not exist (if they do, they've been too fast for me and they haven't yet caused me to blow up), but there are some exceptionally short adverts out there. An advert for MuchMusic, for example, entered the Guinness Book of Records with brain-bafflingly brief adverts just 1/60 of a second long. While the efficacy of subliminal messages and advertising is debated, the true value of such a campaign probably comes from the publicity generated by making such short ads.
Have you ever had your neurons overloaded by a blipvert?
Do you know of any blipverts, either in ad or music video form?
Have you seen Max Headroom, and is it really as rubbish as it sounds?
Do please comment below.