|Coué on a visit to the US in 1917|
Noun. Early 20th century.
[Emile Coué (1857-1926), French psychologist.]
A system of psychotherapy by systematic autosuggestion,
usually of an optimistic nature.
Were you ever told that optimism is good for your health? That philosophy, one that is supported by scientific research, was developed by Emile Coué, a French doctor, hypnotherapist and psychologist. While working in an apothecary, Coué became interested in the placebo effect, noting that it not only worked with placebo medication but also boosted the efficacy of genuine treatments; therefore, he openly praised the merits of medication he was prescribing, and even popped a brief, positive note in with the prescription. What a corking chap!
Ultimately, Coué became so convinced of the power of positive thought that he abandoned traditional hypnotherapy and developed a system of conscious autosuggestion. This involved the subject repeating a positive phrase throughout the day, the most famous being: "Every day, in every way, I'm getting better and better." While few of us practise formal Couéism, all of us constantly run an internal dialogue, giving ourselves encouragement and guidance and, sadly, berating ourselves too. By the principles of Couéism, the more positive that internal commentary is, the better it will be for us. So come on! You can do it! And so can I! Let's get out there and take this world ...
Beautiful Boy by John Lennon references Couéism
Have you ever practised Couéism?
Do please leave your most positively optimistic comments in the box below.